Let’s discover and
the splendor of fine wine.

Welcome to Joie de Vin! Your hosts, Sommelier Peggy and Brian Dean, are wine lovers, educators and connectors in Los Angeles. We conduct guided wine tastings and special events for businesses, fundraisers and private groups. And if you can’t meet in person, a virtual wine tasting on Zoom is a great way to treat your clients, team or friends. Beyond event planning, we offer a customizable wine club featuring exclusive wines made with sustainable, organic and biodynamic farming in France and California. We can help build your personal wine collection while providing advanced food & wine pairing guidance. Plus, we offer elegant wine gift sets and personalized wine labels, expertly designed by Brian’s marketing firm. Through it all, we deliver personal, concierge service to please both your palate and budget. So, let us tempt your tastebuds, challenge your mind and expand your horizons. Santé!

The many ways we bring joy to your world

Host a Virtual Wine Tasting

Entertain clients or show thanks to your team. We have conducted scores of virtual wine tastings with groups from 10 to 100. Our tastings are educational and entertaining. We’ll curate a great event with the highest quality wines on Earth. 

Savor Fine Wine Selections

We represent the Boisset Collection: 22 family-owned wineries & brands in France and California. Each estate winery is a certified biodynamic farm. All wines are small-lot, made with organic and sustainable fruit. Better for you and the Earth.

Create Custom Label Wine

Let’s create your own branded wine label on a bottle of fine wine. With our marketing expertise we’ll develop a unique design, just for you. Serve it as house wine. Or give gifts to clients and friends. Choose from 9 varieties at affordable prices. 

Send Wine Gifts & Accessories

An exclusive wine gift makes a great impression. We offer many gift sets in nice black boxes. Or, choose gourmet food items, jewelry, stemware or accessories, delivered to their door. Ideal for holiday gifting—and we’ll do the legwork for you!

Join a Premium Wine Club

We have 3 distinct clubs for vino lovers. If you crave rare, acclaimed wines from Burgundy and Napa, you’ll love being a JCB Collector. For a wide range of great wines, select our Wine Society. And, for value conscious newbies, we have Joie de Vie.

Launch a New Wine Career

Working in the wine trade has changed our lives in positive ways. You, too, can build a solid business, part- or full-time with flexible hours. You’ll enjoy rewarding benefits such as generous commissions, luxury France trips, free tastings and more.

Book an in-person or Virtual Wine Tasting

We can conduct a wine tasting in your home or office in Southern California—or via Zoom across many miles. Our events are both educational and entertaining. Let us enlighten your group, whether it’s 10 or 100 people. Contact us now to discuss your special event to connect and grow with friends or colleagues!


Peggy’s love of great wine, nature and travel led her to advanced studies with the Wine & Spirit Education Trust (WSET). She has achieved Level 3 with Distinction and is now a candidate for Level 4—the prestigious Diploma in Wines—WSET’s highest accreditation. Peggy is the Sommelier at Pacific Standard Prime, the Sustainable Steakhouse, where she lives in Redondo Beach, CA. She also helps restaurateurs train staff on wine and build their wine list. Peggy is also a Wine Rep. for the Boisset Collection, a leader in organic & biodynamic viticulture. She conducts educational tastings for groups, virtually or in-person, and manages a customizable wine club. She lives with her husband and partner-in-wine, Brian.


Brian became a wine aficionado on his first trip to Napa Valley in 1996. Since then, he’s been a member of a dozen wine clubs—yet none compare with the Boisset Wine Society, which he proudly represents. He enjoys conducting tastings with his wife Peggy, and the two take an annual trip to France to taste and explore all of the splendor this country has to offer. Brian helps customers build out their wine cellar and plan menus for wine dinners. His other business is a virtual marketing agency, Dean Creative, which specializes in branding, websites and video production. He launched this firm after working as a copywriter and creative director for big ad agencies in his hometown of Pittsburgh, PA and Washington, DC.

Ideas for Group Wine Tasting Events

Let’s curate a private tasting event for your group to expand your knowledge and palate.We conduct in-person events in greater Los Angeles—or virtual tastings anywhere in the world. Either format is a fabulous way to connect with friends and family—or to entertain colleagues and clients. If you have a unique event in mind, we’d love to help bring it to life.

Treat Clients, Staff or Friends to a Virtual Wine Tasting. Your Date/Time.

Book a guided wine tasting on Zoom for your company or group with Sommelier Peggy & Brian Dean. Our tastings are entertaining and educational to help tantalite your palate and expand your knowledge. We will tailor your event according to your budget and needs. Plus, we’ll choose  wines that are sure to please. Reach out today so we can discuss logistics and determine a date and time that works for all your members. 

Company Wine Tasting to Celebrate the holidays or a special milestone

Learn, connect and engage with wine pros at a fun corporate wine tasting event. Peggy & Brian have conducted numerous events for companies with 10 to 100 people. We can tailor your event to be highly engaging and entertaining—or simple and succinct. We provide event planning, catering, and in-person presentations. Whatever you need, let’s make your corporate retreat or team building exercise memorable. Call us today.

Plan a virtual fundraiser featuring a professional wine tasting / food pairing

Peggy & Brian have helped numerous charities and nonprofits raise funds and connect supporters. Let us help plan your next virtual fundraiser to unite people across state lines and build vital revenue. For your guests, that means no travel and no fuss. In fact, we’ll use our marketing expertise to help promote your event with smart copy and graphics. Just reach out to us today, and we’ll help make your next fundraiser a big success.

Our Wine Society is like 22 premium clubs in one—and it’s entirely free to join. 

We’re thrilled to represent one of Earth’s finest wine companies

The Boisset Collection features renowned wineries in France and California, all owned by the Boisset family from Burgundy, France. They have a passion for rigorous organic farming practices and remarkable, high-quality wines. Most of the acclaimed wines in our portfolio are small-lot, exclusive and not available in restaurants or stores. Explore our wine list now. Revel in the quality later.

Elegant gifts for any person or occasion

Let us help curate your corporate gifts or holiday presents to friends and family. We have lovely wine gift sets, gourmet food items, luxury lifestyle items and accessories to please everyone on your gift list. 

Professional wine consulting services

Restaurant staff training in fine wine

Restaurant and club owners to need skilled support to train staff in wine and service. We’ll set high standards for your servers. And help build your wine list with rare and unique wines. 

Wine cellar consulting & procurement

Let us help fill that wine cellar or chiller with an array of fine wines, old world and new. We’ll learn your palate and budget, then make wise choices that suit you perfectly.

Wine dinner planning & execution

Take the stress out of entertaining. Tap us to plan and supervise your wine dinner for clients or friends. We’ll hire the caterer, plan the menu, select wines and ensure success.

Corporate events & education

Treat clients or staff to an evening of enlightenment. From a casual open house with wine and hors d’oevres—to a guided learning experience or tasting. And, we’ll facilitate the joy.

A few glowing testimonials from valued clients

Peggy & Brian have conducted hundreds of virtual wine tastings and in-person events. And, they’ve received rave reviews. Here are a few favorites.

We held 6 tastings in a month with our top corporate clients. The feedback was terrific—they loved it and Peggy did an outstanding job to make our experience a lot of fun!

Andrea Patterson

Vice President / Business Development

“Peggy hosted an incredible evening of virtual wine tasting for my office community of 50 satisfied guests. The event was full of great wine, learning, and plenty of laughing.”

Hanna Raine

Director of Community Experience, PCT Los Angeles

“I have been part of in many zoom tastings. This is the best virtual wine tasting—by far! This one was fun, educational and entertaining. Great job, Peggy and Brian!”

Dr. Robert Lang

Synergy Health Care Cooperative of Los Angeles

Staying connected in a pandemic was challenging, but Peggy & Brian made it easy. I highly recommend them and this form of networking. The wines were great! We’ll do it again!!”

Julie Landon

SVP & Chief Underwriting Officer, RCT Group


I heard it through the grapevine …

Our Sommelier wine blog features the latest trends in the wine world, tasting notes on fabulous wines and the vino adventures of Peggy and Brian Dean. Enjoy!

During Covid-19, companies are craving new ways to connect with their clients […]