Let’s discover and
the splendor of fine wine.

Welcome to Joie de Vin! We are your hosts, Sommelier Peggy and Brian Dean. We are wine lovers, educators and connectors in Los Angeles. We conduct virtual wine tastings and live events for companies, fundraisers and groups. A virtual wine tasting is a wonderful way to treat your clients or team. Then try our customizable wine club featuring sustainable, organic and biodynamic wines from France and California. And, call on us to help build your collection while providing advanced food and wine pairing guidance. We will deliver personal, concierge service to please your palate and budget. Let us tempt your tastebuds, challenge your mind and expand your horizons. Santé!

The many ways we bring more joy to your world

Host a Virtual Wine Tasting

Entertain clients or show thanks to your team. We have conducted scores of virtual wine tastings with groups from 10 to 100. Our tastings are educational and entertaining. We’ll curate a great event with the highest quality wines on Earth. 

Savor Fine Wine Selections

We represent the Boisset Collection: 22 family-owned wineries & brands in France and California. Each estate winery is a certified biodynamic farm. All wines are small-lot, made with organic and sustainable fruit. Better for you and the Earth.

Create Custom Label Wine

Let’s create your own branded wine label on a bottle of fine wine. With our marketing expertise we’ll develop a unique design, just for you. Serve it as house wine. Or give gifts to clients and friends. Choose from 9 varieties at affordable prices. 

Send Wine Gifts & Accessories

An exclusive wine gift makes a great impression. We offer many gift sets in nice black boxes. Or, choose gourmet food items, jewelry, stemware or accessories, delivered to their door. Ideal for holiday gifting—and we’ll do the legwork for you!

Join a Premium Wine Club

We have 3 distinct clubs for vino lovers. If you crave rare, acclaimed wines from Burgundy and Napa, you’ll love being a JCB Collector. For a wide range of great wines, select our Wine Society. And, for value conscious newbies, we have Joie de Vie.

Launch a New Wine Career

Working in the wine trade has changed our lives in positive ways. You, too, can build a solid business, part- or full-time with flexible hours. You’ll enjoy rewarding benefits such as generous commissions, luxury France trips, free tastings and more.

Book an in-person or Virtual Wine Tasting

We can conduct a virtual wine tasting for you on Zoom—or an in-person soiree in Southern California. Let us entertain and enlighten your group, from 10 to 100. Contact us now to discuss your special event and connect you with friends or colleagues!


Peggy’s love of great wine, nature and travel led her to advanced studies with the Wine & Spirit Education Trust (WSET). She achieved Level 3 with Distinction and is now working on the prestigious Diploma in Wines, WSET’s highest accreditation. Peggy is the Sommelier at Pacific Standard Prime, the Sustainable Steakhouse, where she lives in Redondo Beach, CA. She assists restaurateurs in training staff on wine and building out their wine list. She is also a Wine Ambassador for the Boisset Collection, a leader in organic & biodynamic viticulture. Peggy conducts educational tastings for groups, virtually or in-person, and manages a robust, customizable wine club. She lives with her husband and partner-in-wine, Brian.


Brian became a wine aficionado on his first trip to Napa Valley in 1996. Since then, he’s been a member of a dozen wine clubs—yet none compare with the Boisset Wine Society, which he proudly represents. He enjoys conducting tastings with his wife Peggy, and the two take an annual trip to France to taste and explore all of the splendor this country has to offer. Brian helps customers build out their wine cellar and plan the menus for wine dinners. His other business is a virtual marketing agency, Dean Creative, which specializes in branding, websites and video production. He launched this firm after working as a copywriter and creative director for big ad agencies in his hometown of Pittsburgh, PA and Washington, DC.

Our Upcoming Virtual Wine Tastings

Join an upcoming tasting below to expand your knowledge or palate and meet new wine lovers. Or, let us curate a private tasting event for your group. We conduct in-person events in greater Los Angeles—or virtual tastings anywhere in the world. A virtual event is a great way to connect with friends and family, near and far—or to entertain clients and staff in various locales. 

Treat Clients, Staff or Friends to a Private Wine Tasting. Your Date/Time.

Book a guided, online tasting for your company or group with Sommelier Peggy & Brian Dean. Then, expand your palate and knowledge by engaging with the pros. Our tastings are entertaining and educational. Three lovely wines will be sent directly to your place, then you’ll receive a Zoom link to join the online session. Let’s discuss your options for a wine flight and an event date and time that suits your group.

Fall Corporate Tasting & Celebration Saturday, October 9 at 4:00 pm PT

This is a private corporate wine tasting for the officers of an IT firm from several offices throughout CaliforniaManagers will learn, laugh & connect during this fun, educational tasting that includes a French Champagne, a White Burgundy, and a Châteauneuf-du-Pape blend. Suggested food pairings will enhance the experience. Engage Peggy and Brian for your next corporate retreat or team building event. Reach out to us now.

CMU Alumni and Parent Wine Tasting Fall 2021 (Date TBA soon)

Join fellow Tartan Alumni for a fun and sensational journey conducted by wine professionals, including a Sommelier. In this guided Zoom tasting event, we’ll savor exclusive, handcrafted fine wines from organic and sustainable vineyards in Napa Valley & Sonoma County. This will be an educational adventure—and a fun way for us to connect. Tasty food pairings that pair perfectly with these wines will be suggested.

American Cancer Society Fundraiser Thursday, November 17, 5:30 pm PT

Support the Central Coast ACS in the fight for a cure at this fun & uplifting tasting. We’ll have a singer/guitarist to entertain us, plus you’ll enjoy wine trivia, learn in-depth “Sommelier Secrets” and engage with new wine lovers. A generous portion of the proceeds from your wine purchase will go to ACS. Plus, a tax-deductible donation of $35 will aid research and area services. Don’t miss this lovely evening filled with hope and happiness.

Our Wine Society is like 23 premium clubs all in one—and it’s free to join. 

We’re thrilled to represent one of Earth’s finest wine companies

The Boisset Collection features renowned wineries in France and California, all owned by the Boisset family from Burgundy, France. They have a passion for rigorous organic farming practices and remarkable, high-quality wines. Most of the acclaimed wines in our portfolio are small-lot, exclusive and not available in restaurants or stores. Explore our wine list now. Revel in the quality later.

Elegant gifts for any person or occasion

Let us help curate your corporate gifts or holiday presents to friends and family. We have lovely wine gift sets, gourmet food items, luxury lifestyle items and accessories to please everyone on your list. 

Battle of the Blends

Russian River Rivals

Family of Jewels

Wine-inspired Jewelry

Baccarat Crystal Glasses

Fragrances & Ambience 

Professional wine consulting services

Restaurant staff training in fine wine

Restaurant and club owners to need skilled support to train staff in wine and service. We’ll set high standards for your servers. And help build your wine list with rare and unique wines. 

Wine cellar consulting & procurement

Let us help fill that wine cellar or chiller with an array of fine wines, old world and new. We’ll learn your palate and budget, then make wise choices that suit you perfectly.

Wine dinner planning & execution

Take the stress out of entertaining. Tap us to plan and supervise your wine dinner for clients or friends. We’ll hire the caterer, plan the menu, select wines and ensure success.

Corporate events & education

Treat clients or staff to an evening of enlightenment. From a casual open house with wine and hors d’oevres—to a guided learning experience or tasting. And, we’ll facilitate the joy.

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A few glowing testimonials from valued clients

Peggy & Brian have conducted hundreds of virtual wine tastings and in-person events. And, they’ve received rave reviews. Here are a few favorites.

We held 6 tastings in a month with our top corporate clients. The feedback was terrific—they loved it and Peggy did an outstanding job to make our experience a lot of fun!

Andrea Linder

Vice President / Business Development, CAP

“Peggy hosted an incredible evening of virtual wine tasting for my office community of 50 satisfied guests. The event was full of great wine, learning, laughing.”

Hanna Raine

Director of Community Experience, PCT

“I have been part of in many zoom tastings. This is the best virtual wine tasting—by far! This one was fun, educational and entertaining. Great job, Peggy and Brian!”

Dr. Robert Lang

Synergy Health Care Cooperative

Staying connected in a pandemic was challenging. I highly recommend Peggy and this form of networking…and oh, by the way the wine was great! We’ll do it again!!”

Alyson Lewis

SVP & Chief Underwriting Officer, CAP

I heard it through the grapevine …

Our Sommelier wine blog features the latest trends in the wine world, tasting notes on fabulous wines and the vino adventures of Peggy and Brian Dean. Enjoy!

During Covid-19, companies are craving new ways to connect with their clients […]