Let’s discover and
savor the splendor of fine
wine.
Welcome to Joie de Vin! Peggy and Brian Dean are Sommeliers and wine educators in scenic Virginia wine country. We perform fun, in-person wine tastings for companies, private groups and fundraisers. And we conduct virtual wine tastings to unite clients and friends across the miles. The wines we represent are exclusive selections from around the world—handcrafted with organic and sustainable practices. Beyond tasting events, we can help you send elegant wine gifts to clients or friends and help build your personal wine collection. Ultimately, we will deliver personal concierge service to please your palate and budget. So let us tempt your tastebuds, challenge your mind and expand your horizons. Santé!
The many ways we bring joy to your world
Host a Virtual Wine Tasting
Entertain clients or show thanks to your team. We have conducted scores of virtual wine tastings with groups large & small. Our tastings are educational and entertaining. We’ll curate a great event with the highest quality wines on Earth.
Savor Fine Wine Selections
We represent dozens of family-owned wineries in Italy, France, Australia as well as California, Oregon & Washington. All the wines in our portfolio are small-lot and made with fruit from organic and sustainable vineyards. Better for you and the Earth.
Create Custom Label Wine
Let’s create your own branded labels on bottles of fine wine. With our marketing expertise, we’ll develop a unique design just for you. Serve it as your house wine. Or give gifts to clients and friends. Choose from many affordable varieties.
Send Wine Gifts & Accessories
An exclusive small-production wine gift makes a great impression. We offer a wide variety of gift sets that arrive in nice gift boxes, and they’re delivered straight to their doorsteps. So call on us to help withholiday gift giving—because we’ll do the legwork for you!
Join a Customizable Wine Club
Our club is flexible, customizable, and remarkable. We’ll help you get the wines you want—when you want them. From rare, acclaimed Burgundies & Rhône wines to Napa Cabs & Sonoma blends. We also have great affordable wines for events or Tuesday nights.
Launch a New Wine Career
Working in the wine trade has changed our lives in many positive ways. You can build a solid business, part- or full-time, with flexible hours. Enjoy generous commissions, exclusive wines, free winery tastings and early access to special weekly discounts.
Book an in-person or Virtual Wine Tasting
We can conduct a wine tasting in your home or office in the Mid-Atlantic or via Zoom across many miles. Our events are both educational and entertaining. Let us enlighten your group, whether it’s 10 or 100 people. Contact us now to discuss a special event to connect and grow with friends or colleagues!
PEGGY DEAN, SOMMELIER
WSET DIPLOMA, LEVEL 4 CERTIFIED
Peggy’s love of great wine, nature and travel led her to advanced studies with the Wine & Spirit Education Trust (WSET) based in London. She recently completed Level 4 with Merit and earned the prestigious Diploma in Wines—WSET’s highest accreditation. She helps restaurateurs train staff on wine and build their wine list. Peggy is also a Wine Rep. for Sommsation, featuring outstanding small-lot, organic and sustainable wines. She conducts educational tastings for groups, virtually or in-person, and manages a customizable wine club. She is a native of Philadelphia and lives with her husband and partner-in-wine, Brian.
BRIAN DEAN, SOMMELIER
WSET LEVEL 3 CERTIFIED
Brian became a wine aficionado on his first trip to Napa Valley in 1996. Since then, he’s been a member of a dozen wine clubs—yet none compare with the customizable club he represents: Rebel Wine Club by Sommsation. Brian enjoys conducting fun and educational tastings with his wife Peggy, and they take annual trips to France. He helps clients build their wine cellars and nonprofits raise money via special events and charitable givebacks. In 2024, he earned the WSET Level 3 Certification in Wine with Distinction. His other business, Dean Creative, is a boutique marketing agency specializing in branding, websites and video. He is a native of Pittsburgh, PA.
Ideas for Group Wine Tasting Events
Let’s curate a private tasting for your group to expand your knowledge and palate. We conduct in-person events here in greater Los Angeles—or virtual tastings anywhere in the world. Either format is a great way to connect with friends and family—or to entertain colleagues and clients. If you have a unique event in mind, we’d love to help you bring it to life.
Treat Clients, Staff or Friends to a fun “Blind Wine Tasting” Experience.
Book a guided blind wine tasting for your company or group with Sommeliers Peggy & Brian Dean. We’ll guide you through the vital characteristics of each wine. And help you analyze each variety like a pro. We can tailor your event to suit your budget and please the crowd. Need to plan a company retreat or team building exercise? Reach out today to discuss logistics and choose a date / time that works for your group.
Gather colleagues and learn “How to Navigate a Wine List”
This is a great class if you want to learn how to get the best value and quality from ordering wine at a restaurant. If you and your colleagues entertain clients and vendors, you’ll look like a real pro as you chat with the Sommelier and order a bottle from the list. We cover major wine regions offering the best value and give advice on what to steer clear of on a list.
Let’s plan a fundraiser featuring a professional wine tasting / food pairing.
We can conduct a virtual tasting from the comfort and safety of your home or office.A virtual fundraiser helps unite stakeholders across state lines—and raise vital revenue for your cause. We’ve conducted numerous virtual events for nonprofits. And we’ll use our marketing savvy to help promote your event with smart copy, graphics and SEO. Let’s make your next campaign a success.
Rebel Wine Club is like 100 premium clubs in one—and it’s entirely customizable.
Elegant gifts for any person or occasion
Let us help curate your corporate gifts, holiday presents and wine for special celebrations. We have lovely wine gift sets from all across the most famous AVAs in California. And we have a special gift with unique wines that will please everyone on your list.
Professional wine consulting services
Restaurant and club owners to need skilled support to train staff in wine and service. We’ll set high standards for your servers. And help build your wine list with rare and unique wines.
Let us help fill that wine cellar or chiller with an array of fine wines, old world and new. We’ll learn your palate and budget, then make wise choices that suit you perfectly.
Take the stress out of entertaining. Tap us to plan and supervise your wine dinner for clients or friends. We’ll hire the caterer, plan the menu, select wines and ensure success.
Treat clients or staff to an evening of enlightenment. From a casual open house with wine and hors d’oevres—to a guided learning experience or tasting. And, we’ll facilitate the joy.
A few glowing testimonials from valued clients
Peggy & Brian have conducted hundreds of virtual wine tastings and in-person events. And, they’ve received rave reviews from clients and guests. Here are a few favorites.
We held 6 tastings in a month with our top corporate clients. The feedback was terrific—they loved it and Peggy did an outstanding job to make our experience a lot of fun!
Andrea Patterson
Vice President / Business Development
“Peggy hosted an incredible evening of virtual wine tasting for my office community of 50 satisfied guests. The event was full of great wine, learning, and plenty of laughing.”
Hanna Raine
Director of Community Experience, PCT Los Angeles
“I have been part of in many zoom tastings. This is the best virtual wine tasting—by far! This one was fun, educational and entertaining. Great job, Peggy and Brian!”
Dr. Robert Lang
Synergy Health Care Cooperative of Los Angeles
Staying connected in a pandemic was challenging, but Peggy & Brian made it easy. I highly recommend them and this form of networking. The wines were great! We’ll do it again!!”
Julie Landon
SVP & Chief Underwriting Officer, RCT Group
FOLLOW THE DEANS AND THEIR WINE ADVENTURES ON THESE social channels
I heard it through the grapevine …
Our Sommelier wine blog features new trends in the wine world, tasting notes on fabulous wines and the fun adventures of Peggy and Brian Dean. Enjoy!
Our Valued Business Partners