Let’s discover and
savor the splendor of fine
wine.
Welcome to Joie de Vin! Your hosts, Peggy and Brian Dean are Sommeliers and wine educators in Los Angeles, CA. We perform fun, in-person wine tastings for companies, private groups and fundraisers. And we conduct virtual wine tastings to unite clients and friends across the miles. The wines we represent are exclusive selections from France and California—handcrafted with organic and biodynamic practices. Beyond tasting events, we can help you send elegant wine gifts, build your personal wine collection, and create personalized wine labels. In the end, we will deliver personal concierge service to please both your palate and budget. So, let us tempt your tastebuds, challenge your mind and expand your horizons. Santé!
The many ways we bring joy to your world
Host a Virtual Wine Tasting
Entertain clients or show thanks to your team. We have conducted scores of virtual wine tastings with groups large & small. Our tastings are educational and entertaining. We’ll curate a great event with the highest quality wines on Earth.
Savor Fine Wine Selections
We represent the Boisset Collection: 22 family-owned wineries & brands in France and California. Each estate winery is a certified biodynamic farm. All wines are small-lot, made with organic and sustainable fruit. Better for you and the Earth.
Create Custom Label Wine
Let’s create your own branded labels on bottles of fine wine. With our marketing expertise, we’ll develop a unique design just for you. Serve it as your house wine. Or give gifts to clients and friends. Choose from many affordable varieties.
Send Wine Gifts & Accessories
An exclusive wine gift makes a great impression. We offer many gift sets in nice black boxes. Or, choose gourmet food items, jewelry, stemware or accessories, delivered to their door. Ideal for holiday gifting—and we’ll do the legwork for you!
Join a Customizable Wine Club
Our club is flexible, customizable, and remarkable. We’ll help you get the wines you want—when you want them. From rare, acclaimed Burgundies & Rhône wines to Napa Cabs & Sonoma blends. We also have great affordable wines for events or Tuesday nights.
Launch a New Wine Career
Working in the wine trade has changed our lives in many positive ways. You can build a solid business, part- or full-time, with flexible hours. Enjoy generous commissions, access to exclusive wines, free tastings at wineries and special discounts.
Book an in-person or Virtual Wine Tasting
We can conduct a wine tasting in your home or office in Southern California—or via Zoom across many miles. Our events are both educational and entertaining. Let us enlighten your group, whether it’s 10 or 100 people. Contact us now to discuss a special event to connect and grow with friends or colleagues!
PEGGY DEAN, SOMMELIER
WSET DIPLOMA, LEVEL 4 CERTIFIED
Peggy’s love of great wine, nature and travel led her to advanced studies with the Wine & Spirit Education Trust (WSET) based in London. She recently completed Level 4 with Merit and earned the prestigious Diploma in Wines—WSET’s highest accreditation. Peggy is the Sommelier at Pacific Standard Prime, the Sustainable Steakhouse, where she lives in Redondo Beach, CA. She also helps restaurateurs train staff on wine and build out their wine list. Peggy is also a Wine Rep. for the Boisset Collection, a leader in organic & biodynamic viticulture. She conducts educational tastings for groups, virtually or in-person, and manages a customizable wine club. She is a native of Philadelphia and lives with her husband and partner-in-wine, Brian.
BRIAN DEAN, SOMMELIER
WSET LEVEL 3 CERTIFIED
Brian became a wine aficionado on his first trip to Napa Valley in 1996. Since then, he has been a member of a dozen wine clubs—yet none compare with the customizable wine club he represents: Wine Society by Boisset. He enjoys conducting fun and educational tastings with his wife Peggy, and the two take annual trips to France. Brian helps clients build their wine cellars and nonprofits raise money via special events and charitable givebacks. Plus he designs custom label wine to help promote a business, cause or event. In 2024, he earned the WSET Level 3 Certification with Distinction. Brian’s other business, Dean Creative, is a creative marketing firm specializing in branding, websites and video. He is a native of Pittsburgh, PA.
Ideas for Group Wine Tasting Events
Let’s curate a private tasting for your group to expand your knowledge and palate. We conduct in-person events here in greater Los Angeles—or virtual tastings anywhere in the world. Either format is a great way to connect with friends and family—or to entertain colleagues and clients. If you have a unique event in mind, we’d love to help you bring it to life.
Treat Clients, Staff or Friends to a fun “Blind Wine Tasting” Experience.
Book a guided blind wine tasting for your company or group with Sommeliers Peggy & Brian Dean. We’ll guide you through the vital characteristics of each wine. And help you analyze each variety like a pro. We can tailor your event to suit your budget and please the crowd. Need to plan a company retreat or team building exercise? Reach out today to discuss logistics and choose a date / time that works for your group.
Create your own wine blend in our “Winemaker for a Day” Experience.
Gather wine-loving friends or colleagues and experiment making your own delicious, high-quality blend! You’ll learn about various styles of wine and the characteristics that make them balanced and age-worthy. Best of all, guests can order their favorite personal blends with customized labels. This is the most luxurious event at Napa Valley’s biodynamic winery, Raymond Vineyards. Now we can conduct it in your home or office.
Let’s plan a fundraiser featuring a professional wine tasting / food pairing.
We can conduct a virtual wine tasting from the comfort and safety of your home or office. Peggy & Brian Dean have conducted numerous virtual events for nonprofits. A virtual fundraiser helps unite stakeholders across state lines—and raise vital revenue for your cause. We’ll use our marketing savvy to help promote your event with smart copy, graphics and SEO. Reach out today to make your next campaign a success.
Our Wine Society is like 20 premium clubs in one—and it’s entirely customizable.
We’re thrilled to represent one of Earth’s finest wine companies
Wine Society features renowned wineries from France and California—all owned by the Boisset family from Burgundy, France. They have a passion for organic farming practices and produce acclaimed, high-quality wines. Most of the wines in our collection are small-lot, exclusive and not available in stores or restaurants. Discover our wine list today.
Elegant gifts for any person or occasion
Let us help curate your corporate gifts and make recommendations or holiday presents. We have lovely wine gift sets, gourmet food items, wine-inspired jewelry and luxury wine accessories to please everyone on your gift list.
Professional wine consulting services
Restaurant and club owners to need skilled support to train staff in wine and service. We’ll set high standards for your servers. And help build your wine list with rare and unique wines.
Let us help fill that wine cellar or chiller with an array of fine wines, old world and new. We’ll learn your palate and budget, then make wise choices that suit you perfectly.
Take the stress out of entertaining. Tap us to plan and supervise your wine dinner for clients or friends. We’ll hire the caterer, plan the menu, select wines and ensure success.
Treat clients or staff to an evening of enlightenment. From a casual open house with wine and hors d’oevres—to a guided learning experience or tasting. And, we’ll facilitate the joy.
A few glowing testimonials from valued clients
Peggy & Brian have conducted hundreds of virtual wine tastings and in-person events. And, they’ve received rave reviews. Here are a few favorites.
We held 6 tastings in a month with our top corporate clients. The feedback was terrific—they loved it and Peggy did an outstanding job to make our experience a lot of fun!
Andrea Patterson
Vice President / Business Development
“Peggy hosted an incredible evening of virtual wine tasting for my office community of 50 satisfied guests. The event was full of great wine, learning, and plenty of laughing.”
Hanna Raine
Director of Community Experience, PCT Los Angeles
“I have been part of in many zoom tastings. This is the best virtual wine tasting—by far! This one was fun, educational and entertaining. Great job, Peggy and Brian!”
Dr. Robert Lang
Synergy Health Care Cooperative of Los Angeles
Staying connected in a pandemic was challenging, but Peggy & Brian made it easy. I highly recommend them and this form of networking. The wines were great! We’ll do it again!!”
Julie Landon
SVP & Chief Underwriting Officer, RCT Group
FOLLOW THE DEANS AND THEIR WINE ADVENTURES ON THESE social channels
I heard it through the grapevine …
Our Sommelier wine blog features new trends in the wine world, tasting notes on fabulous wines and the fun adventures of Peggy and Brian Dean. Enjoy!
Our Valued Business Partners
Pacific Standard Prime Steakhouse
Dean Creative Communications